And Why Every Dog Owner Should Join In

Wait, What’s Dogust?

August isn’t just about sunshine and ice lollies—it’s officially National Dog Month! Nicknamed “Dogust” by dog lovers everywhere, this month is all about celebrating our loyal companions and recognising the joy they bring to our lives. But have you ever wondered why August was picked? Let’s dig in (pun intended)!

How Did Dogust Begin?

National Dog Month is a relatively new addition to the pet calendar. It was created to recognise the deep bond between humans and dogs, to encourage adoption, and to highlight the importance of canine care. The term “Dogust” itself is a playful mashup of “dog” and “August,” and it’s become a rallying cry for pet parents, brands, and rescue centres alike.

Did you know?
August 1st is also celebrated as the “Universal Birthday for Shelter Dogs”—a special day for all rescue pups whose real birthdays are unknown!

Why August?

Why not May or November? August was chosen for a few simple (and very dog-friendly) reasons:

🌞 Summer Adventures:

August is peak summer, perfect for extra-long walks, countryside rambles, and all the outdoor fun dogs crave. Keep your pup cool on the go! Freeze their Freezbone overnight and bring it to the park for a refreshing, long-lasting treat during summer adventures.

🏡 Shelter Awareness:

Many rescues see a spike in adoptions and animal intakes during summer, so August is the perfect time to encourage “adopt, don’t shop,” raise awareness for rescues, and support adoption drives.

🎒 Back-to-School Prep:

As families get ready for autumn routines, August is a reminder to check in on your pup’s needs - training, health, and enrichment.

Why Dogust Matters for Every Dog Parent?

Our dogs do more than keep us company—they help us destress, motivate us to move, and fill our homes with love (and maybe a little chaos). Dogust is your cue to:

• Pamper your pup with extra treats, toys, and playtime
  
• Check on their health: schedule vet visits, vaccinations, or a dental checkup
  
  
• Support local shelters through donations or volunteering
  
  
• Brush up on enrichment ideas;  your dog will thank you!

Looking for fresh ways to keep your dog engaged?

👉 Check out our Freezbone Treat Planner—Keep Your Dog Engaged All Week for easy enrichment ideas and a full week of tail-wagging fun!

How Can You Celebrate Dogust?

Here are a few ways to make this month pawsome:

• Try a new park or scenic trail trail together
  

• Organize a “pup picnic” or a doggy playdate
  

• Spoil your dog with frozen enrichment toys (psst… Freezbone, anyone?)
  

• Share your favorite dog moments online with #Dogust or #NationalDogMonth

Dogust Only Comes Once a Year—Make It Count!

Every dog deserves a month dedicated just to them. Don’t let your dog miss out on this Dogust. Our enrichment feeders are the ultimate way to beat the heat, fight boredom, and turn every day into a celebration.